Sales Partners Sales Training Concepts.
It becomes more and more difficult to differentiate as a business. The products look similar, the marketing becomes united, and nowadays each professional organization has technical equipment, which makes the difference amongst competing companies very small.
A successful and growing business requires much more than good products, quality, service, delivery safety, etc. which no longer can be called a Unique Selling point, however, rather a condition for the future existence of the business.
A part of the staff, the SALESPERSON, is the most important asset of the business. The responsibility of this person is vital to the turnover, growth and bottom line of the business.
A business without professional salespeople may be compared with a professional football team whose play is entertaining, however, they miss the attackers to score the decisive goals.
I use the word salesperson as a definition of all the people in the business who have customer contact regardless whether their title is Key Account Manager, Consultant, Clerk, Advisor, Product Specialist or other.
SalesPartners' concept aims to train the salesperson in three important bottom line oriented areas:
Additional sale to existing customers
Adding new clients to the customer portfolio
Value based sale by developing the salesperson from a product and price orientated presentation to a value and solution oriented presentation
An important element in order to achieve growth is that the business has the courage to challenge old habits and complacency and focus on where the business could be with a professional sales organization rather than being satisfied with the present level.
If you as a manager have the courage to acknowledge this it will leave you with 2 options:
Either you develop the skills of your salespeople or you start the expensive process of looking for the "needle in the haystack".
SalesPartners core competence is to train and develop the persons in the business who have sales and customer contact by means of a 'Train the Trainer' sales training tool which is based on 15 years of experience thanks to our co-operation with more than 1000 European companies in 'business to business' and 'business to consumer' sale.
My expectation is that this preface will lead to a short 35 minute meeting where the purpose will be to illustrate how a partnership with SalesPartners will add value to your bottom line combined with more loyal and satisfied clients.
For more information or to schedule a 35 minute information meeting, e-mail: paul@madacsi.hu
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